Leadership

Purpose matters. But if it’s to deliver on its promises, purpose must be authentic, strategic and lived throughout the organisation. How can businesses avoid paying lip service to purpose, and instead harness its power to drive transformational change?​
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How can business respond to the expectations of millennials, as they pioneer new styles of leadership, push for greater equality and diversity in the workplace, and have an increasingly holistic view on business performance?​
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Responding to Anand Giridharadas, who recently called elites to account for giving so much lip service to “changing the world,” while mostly upholding an unacceptable status quo, Co-Founder and Managing Partner of B Lab, Jay Coen Gilbert welcomes criticism of B Corps.
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Larry Fink’s annual open letter to corporate CEOs is fast-becoming a fixture at the start of the year. Fink’s views matter. They carry weight. He is, after all, the co-founder and now Chairman and CEO of BlackRock – the biggest money-management firm in the world with more than $6 trillion in assets under management​
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There is a clear and deepening frustration amongst some with the rhetoric of “purpose”. For those of us who believe in the power of business to do good, this is an opportunity for some honest self-reflection. But ultimately purpose is still worth believing in for three good reasons.
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We’re back at Saïd Business School on 11th July for our annual flagship event, Business Fights Poverty Oxford 2019, with the theme of embedding purpose authentically into business. Apply for a place, nominate yourself or a colleague to be one of our featured speakers, or become a Business Fights Poverty Ambassador. #BFPOXF19
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Millennials at leading Swiss business schools say it will take more than a good salary to recruit and retain them. They want jobs with purpose, flexibility, and above all, the opportunity for impact.​
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Business and societal failures have arisen from flawed economic and financial theories, and a skewed, systemic, perspective of purpose and value. A new book argues that we can create a socio-economic system in which all organisations are encouraged and incentivised to generate lasting value for all human stakeholders​
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Today’s talent is attracted to companies whose values match their own. The most attractive companies to today’s talent are driven by purpose, according to London Business School (LBS) experts.
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Stanford Social Innovation Review curate eight articles from their archives- specifically for Business Fights Poverty—that offer insight into how companies can successfully orient themselves around purpose, both internally and externally, to reap its many rewards.
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Zahid Torres-Rahman, reflects on marking Mandela’s Centenary at the recent Business Fights Poverty Oxford conference and how now is the time to draw strength and inspiration from Mandela’s own example. In particular, the power of purpose and the power of people to make change happen.
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In 2012 Edelman predicted that ‘purpose’ would be the re-engineering of brand marketing. Looks like they were right: in 2017, the online marketing platform CMO proposed that it’s now time to admit that traditional marketing is dead. That brands with real purpose and meaning are already winning the hearts (and wallets) of customers.
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Purposeful Leadership: Human Centered Design to Fight UK Poverty
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Paul Polman, CEO, Unilever: Winning with Purpose
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