Prioritising Africa – Introducing Microsoft 4Afrika

By Ali Faramawy, Corporate Vice President, Microsoft Middle, East & Africa, Microsoft

Prioritising Africa:
Introducing Microsoft 4Afrika

There is an African proverb that reads, “The best time to plant a tree is 20 years ago. The second best time is now.”We couldn’t agree more. Microsoft has been operating in Africa for 20 years, and today we have offices in 14 countries. As we look forward to our next 20 years, we wanted to explore new ways to link the growth of our business with initiatives that spur economic development for the continent. The world has recognized the promise of Africa, and Microsoft wants to invest in that promise.

This is why today, we are introducing the Microsoft 4Afrika Initiative,which is designed to help improve Africa’s global competitiveness. Our goal is to empower African youth, entrepreneurs, developers, and business and civic leaders to turn great ideas into a reality that can help their community, their country, the continent, and beyond.

By 2016, the Microsoft 4Afrika Initiative intends to:

– help place tens of millions of smart devices in the hands of African youth,

– bring 1 million African small and medium enterprises (SMEs) online, and

– help 200 000 Africans develop skills for entrepreneurship and employability. This will include up-skilling 100,000 members of the existing workforce, as well as training 100,000 recent graduates, 75 percent of whom we intend to help place in jobs.

A smart, affordable device

In Africa today, smartphones account for only about 10 percent of total phones in the market. As a first step toward driving the adoption of smart devices, Microsoft and Huawei today introduced the Huawei 4Afrika phone, a full-functionality Windows Phone 8 preloaded with select applications designed for Africa, by Africans. The Huawei 4Afrika phone, which is the first in what will be a series of “4Afrika” smart devices, will be targeted toward university students, developers and first-time smart phone users to ensure they have affordable access to best-in-class technology, so they can access the information and tools they need to be active global citizens. (See related blog.)

A step closer to connectivity for all

We are also partnering with the Kenyan Ministry of Information and …. to deliver low-cost, high-speed wireless broadband across Kenya. Using solar-powered
base stations
together with TV white spaces, a technology partially developed by Microsoft Research, this project will deliver high-speed Internet access to areas currently lacking even basic electricity. We aim to implement similar
pilots in East and Southern Africa in the coming months to further explore the commercial feasibility of white space technologies. These pilots will be used to encourage other African countries to accelerate legislation that would
enable this white spaces technology to deliver on the promise of universal access to high-speed wireless Internet for the African continent. (See related blog and video.)

Getting SMEs online

To help these 1 million African SMEs get online, a new online hub will launch in April that will aggregate available, free services from Microsoft and many others which can help SMEs expand their business locally, find new business opportunities outside their immediate geography, and increase their overall competitiveness. We’re also planning to provide free domain registration for one year for those qualifying SMEs who want to create a professional website. This online hub will initially be available in Morocco and South Africa and will expand to other markets over time.

Developing Africa’s business and thought leaders

The Afrika Academy is another new initiative under the 4Afrika banner aimed specifically at capacity building and skills development. It is an education platform leveraging both online and offline learning tools to help Africans develop both technical and business skills for entrepreneurship and improved employability. Training through the Afrika Academy will be made available starting in March at no cost to higher education students, government elites and the Microsoft partner community.

Why are we doing this now?

When we look at the world, many see China or the BRIC countries as the next big opportunity for growth. At Microsoft, we view the African continent as a game-changer in the global economy. We believe deeply in the potential of technology to change Africa, and we equally believe in the potential of Africa to change technology for the world. We are honored to plant this new seed for Africa, and together with our network of partners, we look forward to the next 20 years of growing amazing opportunities for the continent.

For more information, please visit

Editor’s Note:

This blog first appeared on the Microsoft on the Issues Africa Blog, and is published with permission.

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