Colin Mayer CBE

Podcast Interview

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Listen to this podcast and learn from Professor Mayer’s experience and expertise as one of Oxford University’s Saïd Business School core MBA leaders, a Fellow at the British Academy and adviser to the UK government’s Natural Capital Committee.

During this interview Professor Mayer explores the Principles of Purposeful Business, the report he has recently worked on with the British Academy. Professor Mayer takes listeners on a journey of how leading academics have moved from thinking of a business’ sole purpose being to maximise the returns for its shareholders towards a model where a business must take into account multiple stakeholder considerations.

Professor Mayer’s explains: “Business is really there to solve problems profitably – to provide profitable solutions to people or the plant’s problems. But not to profit from producing problems for people or planet.”

Listen to this podcast for your own mini MBA module into purposeful business.

For more on how we can embed purpose authentically into business, check out the Business Fights Poverty Challenge exploring this question alongside Visa, Unilever and GSK.


The Principles of Purposeful Business

Professor Colin Mayer CBE

Natural Capital Committee

The British Academy

How can we embed purpose authentically into business?

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