challenge description

The challenge

There is a clear and deepening frustration amongst some with the rhetoric of “purpose”, “sustainability” and the notion of “business as a force for good”. For those of us who believe in the power of business to do good, this is an opportunity for some honest self-reflection. The common ground between those within the business and purpose world, and those who criticise it, is the desire for authenticity; the recognition that we need to move beyond the rhetoric of purpose and embed it meaningfully and consistently across business. This Challenge will explore how we embed purpose authentically within business.

The output

Practical guidance to business on how to embed purpose authentically into business.

The timeframe

6 months, ending July 2019.