supporters

  • Unilever
  • Visa
  • GSK

challenge description

The challenge

Talk of “purpose”, “sustainability” and business as “a force for good” – it is for real or just rhetoric? The common ground between those who believe in the impact of purposeful business and those who question it, is a desire for authenticity; the recognition that we need to move beyond the rhetoric of purpose towards embedding it meaningfully and consistently across businesses. We need an honest discussion about how this can be done, recognising where progress is being made and where actions are falling short. This Challenge will explore how we embed purpose authentically within business.

The output

Practical guidance and insights on how business can embed purpose authentically into business.

The timeframe

3 months, ending November 2019.