We Need to Talk About Toilets

By Jean-Laurent Ingles, Global SVP Household Care, Unilever

We Need to Talk About Toilets

You visit the toilet about six to eight times a day on average 2,500 times a year. This amounts to three years of your life spent sitting on a toilet. If you are lucky. If you are not one of the two and a half billion people in the world unable to access adequate sanitation. Or the over one billion people, in the world’s poorest countries, who practise open defecation (OD).

I am passionate about toilets because of the enormous impact they can have on our health and well-being. Toilets have added 20 years to the human lifespan over the past two centuries. The readers of the British Medical Journal voted the flush toilet as the best medical advance of the last 200 years. And they chose it over the Pill, anaesthesia and surgery. If you’re not convinced about the positive role that toilets play every day in keeping us healthy, then consider for a moment what the lack of access has on the health and well-being of the most vulnerable – the women and children – in marginalised communities in the developing world. Without toilets children get sick, girls drop out of school and women risk attack when they have to go out at night to defecate.

At Unilever, we believe that the private sector must be a part of the solution to the big social, environmental and economic issues that face us today. That’s why we are implementing our Sustainable Living Plan, to positively contribute to the societies where we operate. We also believe that universal access to Water, Sanitation and Hygiene (WASH) is essential to help people out of poverty as it underpins other key development issues.

For example, studies are increasingly showing that of the 162 million children under the age of five who are malnourished, many are suffering less from a lack of food than they are from poor sanitation. Without access to proper sanitation, children fall ill more often and may be unable to attain a healthy body weight no matter how much food they eat. Energy and nutrients are diverted away from growth and brain development, to prioritise infection-fighting survival. When this happens in the first two years of life it results in stunting and the lost height and intelligence are permanent.

Children with poor health and nutrition are more vulnerable to serious infections like acute diarrhoea and may suffer from several episodes each year. At the same time, several bouts of acute diarrhoea exacerbates poor health and malnutrition in children, creating a vicious and often deadly cycle.

These are some of the reasons why we at Unilever have decided to step up our efforts on sanitation. At the Global Citizen Festival in New York, we were proud to announce our pledge to help 25 million people gain improved access to safe toilets by 2020.

To deliver on our commitment Domestos and the Unilever Foundation are scaling up our partnership with UNICEF to change sanitation behaviours and empower communities to become free of OD. Domestos is also partnering with social enterprise, eKutir, to enable entrepreneurs to set up local sanitation businesses in rural areas and running school programmes with locally-based NGOs to will improve toilet facilities and educate the next generation of children on the importance of sanitation and hygiene.

It is unacceptable that with all we have achieved in science, medicine and technology, we have not yet put an end to the global sanitation crisis. Governments, international and regional organisations, local communities, the private sector and civil society – we all need to come together and ask ourselves what more we can do to rapidly expand access to sanitation. We simply cannot wait any longer.

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4 Responses

  1. It always seem to be push push push from donors, funders, solution providers

    We should be educating communities about the options they have (the realistic options) and generating “pull” from communities who have self-defined their needs and prepared request proposals – if unilever is serious, open your doors to sanitation requests around the world, build a movement beyond your own corporation and make sure the solutions are suitable and scalable (no point having flush toilets if there is no water etc)

  2. Jean, This all sounds grand, though the approach UNICEF take is to adopt a Total Community Led Sanitation effort which is about educating communities to implement their own solution to the problem.  Please see links below for simple explanation of that approach.  The article implies Unilever business technology and capacity is needed whereas the reality is that development workers/ trainers are needed to talk and explore options with communities.  Its great Unilever are getting on board and funding WASH but please don’t imply big businesses nor governments or NGOs are the solution.  Doing stuff for people seldom works.  Doing it with them does. People are doing it for themselves when facilitated to discuss and understand the impact poor sanitation has on their families. 

    http://www.toilettwinning.org/serious-stuff/choosing-latrines/  for short explanation of Kamel Kar’s insights, the guy who develop the Total Community Led Sanitation approach or a fuller version here from IDS…

    http://www.communityledtotalsanitation.org/page/clts-approach

  3. Thanks for the post. However, I largely agree with Dennis, above. Addressing the needs of the 1Bn people you mention has to be done systemically i.e. in a way that can achieve scale and do it sustainably. Look at you figures here. You’re going to help 25m people gain improved access to sanitation – what about the other 975m? It can’t be a drip feed effect from donors like Unilever. And what of sustainability. Whether you provide hardware or education, who maintains the toilets or educates the next generation – what incentives do they have to do so?

    This is not new thinking and there are approaches being developed to address these problems more effectively (see this blog I wrote on this site I wrote last year but more so the paper it references http://goo.gl/OV4JX8)

    This is not to say that there is not a role for companies like Unilever in the solutions to these problems. The paper references a model piloted by SC Johnson which showed some promise but also highlights where it fell down in its failure to understand the complex dynamics of the context. Companies such as Unilever bring a capital investment capacity and profit motive that makes them an integral part of what is a costly programme of measures with pluralistic approaches needed to meet people’s needs.

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