For 13 years, MillerCoors invested more than $1.9 million in the businesses and dreams of entrepreneurs through its MillerCoors Urban Entrepreneurs Series business competition, also known as MUES. In the US only 15.4% of business are Black- or Hispanic-owned. The MUES programme was designed to empower minority businesses.
Now, Miller Lite will launch a new programme on 13th June to continue and advance the company’s commitment to social investment. ‘Tap the Future’ (www.MLTaptheFuture.com) picks up the torch with a bold new program, giving teams of entrepreneurs the chance improve their business acumen and elevate their businesses.
Teams over the legal drinking age of 21 years old will compete for a prize pool of $400K in business grants and the chance to receive advice from the sharpest business minds in America. Daymond John (http://daymondjohn.com/) from ABC’s ‘Shark Tank’ will be heading the judging panel of self-made millionaires. He is an entrepreneur from Queens who built successful businesses at an early age. He pioneered new styles in the fashion industry and established himself a highly-regarded marketing expert, author and public speaker.
Other judges are drawn from a wide variety of backgrounds, with successful businesses in rap software, Latino communication platforms, mushroom growing, clothing and fundraising.
The contest will take place over three phases, starting with an invitation to submit business information. Twenty-five semifinalists will be selected to compete in live pitch events in Atlanta, Chicago, Dallas, Philadelphia and Phoenix. At each a winning entry will be selected by a panel of expert judges for a US$20,000 prize and a ticket to the National Finals and a chance at the US$250,000 business grant grand prize.