A new area of collaboration between civil society and business in support of the Sustainable Development Goals (SDGs) is emerging in the form of joint advocacy. Businesses and civil society organisations are increasingly coming together through specific partnerships and broader coalitions to combine their voices and influence in support of the policies and resources needed to achieve implementation.

Evidence suggests that joint advocacy can be a powerful tool to change attitudes, policies and practices. A growing number of examples are emerging, but advocacy collaboration remains relatively ill-defined and challenging and, as a result, under-utilised.

A new report by Business Fights Poverty and the Corporate Responsibility Initiative at the Harvard Kennedy School explores the rationale for advocacy collaboration, explains what it looks like, identifies some of the challenges and suggests a range of building blocks to inform the design of responsible and effective joint advocacy activities going forward.

Click here to join a discussion on 22 May (3 – 4pm UK time) with a panel of panel of business and civil society organisations in the vanguard of joint advocacy,