A Shared Value Approach to Protecting Forests
Deforestation is an increasing contributor to global warming and environmental change impacting the health and well-being of the most rural communities.
To be sure, the transformation of forested lands by human actions and the removal of trees without sufficient reforestation is one of the greatest drivers of biodiversity destruction, conflict, loss of habitat and wildlife species, and poverty.
‘Realities at a Glance’
In addition to the sourcing of paper and palm oil from forests, the impact of human behaviors continues to be profound. Forests are cleared, degraded and fragmented by timber harvest, conversion to agriculture, road-building, fires and in a myriad of other ways. The effort to use and subdue the forest has been a constant theme in the transformation of the earth, across societies and cultures, and is a major source of humanitarian conflict.
‘The Wake Up Call’
Deforestation has important implications for life on this planet. Forests are the foundation of the global ecological system, the lungs of our planet and crucial for the future sustainability and survival of generations.
Increasing population growth combined with poverty forces local communities to use forest resources in unsustainable ways in order to meet their basic needs such as food and water, as well as income generation for farmers and their families.
Meanwhile, with the quest for Africa’s natural resources at an all-time high including palm oil production, competition is rising for the global demand for forest and extractive industry products. Africa also lost 3.4 million hectares of its forested area between 2000 and 2010.***
Moving Beyond ‘Profits with Purpose’
The protection of forests, ecosystems and wildlife species can no longer be solved in isolation and requires more integrated approaches to address the complex challenges and interrelated links with poverty. This includes protecting farmers and their communities to ensure provision of food, shelter, health and skills training.
With the quest for new markets and customers, experts from multiple sectors – corporations, NGOs, fair trade and forestry experts - need to convene on shared value approaches for future ‘Years of Living in Prosperity’ in a globalized economy.
While an increasing number of corporations have committed to using sustainable palm oil and protecting forests, at the most fundamental level, consumers need to be educated about responsible purchasing options, integrity of ingredients and be included into the ‘Call to Action’ to preserve the planet’s natural resources. With the acceptance of corporate responsibility continuing to drive brand reputation and purchasing habits among consumers, behavior changes are needed to influence more responsible purchasing decisions.
Breaking down the systemic barriers to poverty is essential to preserving forests and protecting ecosystems to ensure the provision of basics human needs such as food and water, while developing responsible goods and services in the marketplace.
Traditional models of giving are continuing to evolve with the new sustainability imperative. This will ensure integration across multiple disciplines in the supply chain, while creating programs and product development strategies. These models will align giving at the heart of ‘People Connection’ while protecting families and communities.
Corporations, supported by NGOs and governments, have profound shared values and our society cannot mitigate pressing social, economic and environmental issues without adapting to the realities of our planet and enlisting support from conscious-driven consumers.