CEO Agenda 2019: An Ambitious Vision Lacking Commitment or Detail

By Joe Sutcliffe, Advisor- Dignified work, Care International

The CEO Agenda 2019 was launched at DAVOS by a number of leading fashion brands, with support from Global Fashion Agenda. CARE share where they see important gaps in this agenda and limitations to what it can achieve in its current form.

The CEO Agenda 2019 was launched at DAVOS by a number of leading fashion brands, with support from Global Fashion Agenda. It’s good to see major brands trying to tackle the ethical and environmental challenges facing the sector – and society more broadly – but the experience of CARE and our partners in civil society and the trade union movement demonstrates a number of important gaps in this Agenda and limitations to what it can achieve in its current form.

The Agenda sets out 8 priorities for the fashion industry to tackle.

Four priorities for immediate implementation:

  • Supply chain traceability
  • Combating climate change
  • Efficient use of water, energy and chemicals
  • Respectful and secure work environments.

Four transformational priorities:

  • Sustainable material mix
  • Circular fashion system
  • Promotion of better wage systems
  • Fourth industrial revolution.

We welcome CEOs stepping up to outline a unifying Agenda for the industry. Too often conversations with fashion brands and retailers about human rights and environmental sustainability are conducted at lower levels in the company, with individuals and teams who do not really have the power to make business decisions. However, the Agenda has some notable gaps, lacks detail and avoids tying brands to any commitments.

Eight priorities – but where is gender?

Gender is a glaring gap that the authors and leaders of the CEO Agenda need to rectify. CARE believes that respect for human rights is not possible without gender justice. 75% of garment workers around the world are women, but the CEO Agenda is noticeably gender blind.

The Agenda includes one reference to gender discrimination – that women workers in Pakistan are far less likely to be paid the legal minimum wage than their male counterparts – yet overt discrimination is just the tip of the iceberg. Women workers face systematic denial of their rights across a number of the priorities identified by the Agenda:

  • Traceability initiatives can trace the supply chain, but often fail to identify the position and roles of women within the supply chain, so their economic contribution as workers is often ignored.
  • The Fourth Industrial Revolution will impact the lives of women workers in a very different way to men; with automation potentially resulting in a catastrophic loss of jobs for women workers as patriarchal norms enable men to dominate most of the ‘higher skilled’ and more ‘technical’ roles that will remain.
  • Gender-based violence is an ever-present risk in workers’ homes, workplaces and during their commutes – its prevalence and impact has been pushed into the open by courageous activists in the #MeToo movement – but it is completely ignored within the CEO Agenda. Brands and retailers have a responsibility to prevent violence and harassment in their supply chains, and there is a clear opportunity for them to play a leadership role by lobbying employer delegates to support the proposed ILO Convention Ending Violence and Harassment in the World of Work at the next International Labour Conference in June.

A herd of elephants in the room

It is great to see respect for human rights and better wage systems pulled out explicitly within the Agenda. However, it is noticeable that the Agenda skirts a number of core concepts and ideas which are widely agreed to be central to achieving respect for labour rights and environmental sustainability:

  • Accountability: The Agenda discusses traceability but fails to draw the link to public transparency and how the central purpose of this is to improve the accountability of brands and retailers to workers, consumers, trade unions and civil society.
  • Living wage: The Agenda prioritises the need for action to improve wage systems but avoids referring to the living wage – a central ask of garment workers around the world.
  • Trade unions: Perhaps most tellingly, the Agenda fails to recognise the central role of trade unions in representing workers in the fashion industry and ignores widespread repression of trade unions and workers who attempt to organise – including a recent mass dismissal of thousands of workers in Bangladesh.

Passing the buck

The fashion industry faces complex challenges, many of which are beyond the ability of brands and retailers to tackle alone. The Agenda frequently focuses most strongly on the importance of strengthening laws, regulatory environments and wage-setting mechanisms within garment sourcing countries in order to achieve change. Whilst this change is undoubtedly needed, it is only one part of the puzzle, and the Agenda appears to neatly side-step the reality that the fashion industry has played a central role in encouraging governments in sourcing countries to compete to be the most ‘business friendly’. For example:

  • Financial incentives, deregulation and weak labour laws have been offered by governments in return for investment, including the creation of Export-Processing Zones (EPZ) in which union organising is illegal.
  • The purchasing practices of brands and retailers – how they place their orders with suppliers – are proven to play a role in driving low wages and poor working conditions in the supply chain.

The Agenda is correct to push for systemic solutions but in doing so appears to have side-stepped the central role that brands and retailers still need to play in transforming their own business model.

From an Agenda to a committed roadmap

The introduction to the Agenda makes it clear that the document only serves as ‘support for the dialogue in the industry to move in this direction,’ it is not a ‘commitment… to solve the issues listed within a given timeframe’. It does not provide a roadmap for how the industry would progress towards the proposed outcomes: lack of detail, no public commitments and no measurable targets means the Agenda lacks teeth. The Ethical Trading Initiative has provided clear recommendationsfor how the Agenda could be developed into a more meaningful, measurable vision; this feels like the right way forward.

Looking ahead

The CEO Agenda is welcome in highlighting some key priorities for the fashion industry to address and starting to map out a vision that the industry could align behind. Nevertheless, the Agenda would benefit from being developed through more direct dialogue with other stakeholders, including trade unions and civil society, and with all levels of the fashion value chain. This would require the fashion industry to face up to some difficult truths about its existing business model and supply chain practices, but would lead the way to a more transformational vision and roadmap for the future.


Editor’s Note:

This article was first published on CARE Insights and is reproduced with permission.

Response from Global Fashion Agenda (GFA)

The CEO Agenda is a guiding tool outlining the core strategic priorities that must be considered by brands when they are establishing sustainable business models. It was a deliberate decision to keep the Agenda top line in order to make it engaging, tangible, and to spark CEOs to take further action. GFA offers further support and resources such as our Pulse of the Fashion Industry report which provides more in-depth guidance on implementation. The Pulse Report has a focus on female empowerment in the workplace, with particular reference to the HER Project. GFA also works with brands to ensure they are accountable and committed to sustainability. For example, we established the 2020 Circular Fashion System Commitment which has now been signed by 94 companies who have committed to taking action, implementing targets, and reporting on their progress.

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