Cata is a leader who gets things done. She not only led the Foundation, but she and her team were awarded the Grand Prix of Cannes Price for the gender-based violence social marketing campaign called #NoExcuse with the Carling Black Label beer brand. In addition, Cata worked to secure the largest partnership agreement ever made by the company with United Nations Institute for Training and Research (UNITAR) – with the aim to build capacity in governments across the world to improve road safety and reduce drinking & driving.
During our conversation Cata generously shares the insights and experience that she has gained on her journey. Partnering, scale, stakeholder insight, measurement and campaigns are all hot topics for sustainability and the SDGs – Cata gives us a masterclass in how to activate against each of them and what it takes to make a good plan.
We talk in detail about supporting women – on the impacts of COVID, what it’s like to be a female leader and a mother of boys. She follows this with her candid thoughts on how she stays motivated and why empowering her team helps to keep her going.
AB InBev www.ab-inbev.com/what-we-do/smart-drinking/
AB InBev Foundation: www.ab-inbev.com/what-we-do/smart…nbev-foundation/