Jamie Coats, CEO of Wise Responder, guest professor at Fundação Dom Cabral (FDC), and the Business Fights Poverty representative at COP30, interviews Malu Paiva, Sustainability, Communication and Brand Executive Vice-President at Suzano. They explore what it really means to move beyond pilots and into implementation at scale.
As the world’s largest pulp and cellulose producer, Suzano positions itself as a key supplier of renewable raw materials helping the global transition from fossil-based to greener economies. Malu explains why COP30 is an “Implementation COP”.
Part of the Business Fights Poverty Climate Series 2025.
