I would like to acknowledge the support of Professor David Grayson of the Doughty Centre for Corporate Responsibility and of Dr Lance Moir, previously of Cranfield School of Management and now CFO at WIN plc., who directed the research for this paper. Their contributions from reviewing this paper, along with those from EABIS, provided useful clarification points and improvement suggestions.
The European Academy for Business and Society and its Corporate Founding Partners IBM, Johnson & Johnson, Microsoft, Shell and Unilever are acknowledged for sponsoring the production of this paper and the wider Cranfield project ‘Measuring Corporate Responsibility – Linking Financial and Social Values’, as part of the EABIS Corporate Funded Knowledge and Learning Programme.
David.L.Ferguson, The Doughty Centre for Corporate Responsibility Cranfield School of Management
