This week, Yvette Torres-Rahman, Partnerships Director at Business Fights Poverty, interviews Jaideep Prabhu, Professor of Marketing and Indian Business, at Judge Business School, University of Cambridge.
Jaideed specialises in innovation. Earlier in his career he looked at innovation in more fluent societies, in large companies and latterly he started looking at innovation in developing economies, first in India and then in Africa and Latin America. Recently he has been focusing on Bangladesh and following the approach to innovation of BRAC, the largest NGO in the world.
Hear about the principles driving BRAC’s innovation which is frugal, flexible and inclusive.
Jaideep also shares the key learnings coming out of a recent Brac report entitled “Doing While Learning: What it takes to have social impact at scale”, and gives some tips on how to capture your own learnings.