Graham Mackay, CEO, SABMiller plc: Launch of Impala Beer from Business Fights Poverty on Vimeo.
Graham Mackay, CEO, SABMiller, speaking at the launch of Africa’s first ever commercial-scale cassava-based beer. The beer, ‘Impala’, will be brewed in Mozambique by SABMiller’s local subsidiary, Cervejas de Moçambique (CDM). Approximately 40,000 tonnes of raw cassava will be used annually in the production of Impala, creating new employment for over 1,500 smallholder farmers and their families.
