A creative revolution is underway around the design of products and services that transform the lives of poor people. But without a clear business model, the bright ideas behind new products and services are unlikely to reach the scale and sustainability needed.

In the first Google Hangout of the 2014 Design Expo, we will be discussing the importance of business models with Mal Warwick, Author, The Business Solution to Poverty, and Erik Simanis, Managing Director, Market Creation Strategies, Cornell University. The session will start at 4.30 UK time.

Moderator: Zahid Torres-Rahman, Business Fights Poverty.