Meet Social Impact Pioneer, Fernanda Facchini. She is part of the team at Natura, the Brazilian multinational cosmetics company, who are pioneering sustainable and ethical beauty products while driving regenerative practices in the Amazon rainforest. This conversation deep dives into what it takes for a commercial business to deliver social and environmental impact from its heart.
Fernanda’s role is a big one, spanning sustainability & business integration with green finance and resilient value chains. With 25 years of experience, Fernanda shares practical insights on turning ESG ambition into measurable business impact.
Fernanda has built her career at the intersection of sustainability and performance, developing governance frameworks, KPIs, and action plans that translate environmental and social goals into operational reality. At Natura, she works across business functions to integrate sustainability into decision-making, risk management, and long-term value creation.
In this conversation, Fernanda shares what “true sustainability integration” looks like in practice. From embedding climate and nature risks into governance structures, to aligning incentives and measuring impact through tools like integrated profit and loss. Fernanda also shares how Natura is using green finance, including sustainability-linked bonds, to fund climate action, biodiversity protection, and social impact across its value chain.
We also explore the growing importance of resilient value chains in the face of climate change, geopolitical instability, and social inequality. Fernanda explains how Natura works with suppliers, smallholders, and communities, particularly in the Amazon Rainforest, to strengthen resilience, reduce risk, and create shared value.
This episode is essential listening for sustainability leaders, ESG professionals, and business executives looking to understand how sustainability can drive growth, resilience, and competitive advantage. Fernanda offers a clear, practical perspective on how businesses can move beyond theory and lead the transition toward a more inclusive, regenerative, and sustainable future.
Links:
Natura’s Profit and loss
Natura’s Climate Transition action plan
And if you enjoy this episode, take a listen to:
Why Fairtrade Matters More Than Ever with Marike Runneboom de Peña
Social Impact from Big Picture to On-the-Ground Action with Darsh Myronidis, Virgin Group
