What difference does tackling restrictive gender norms make to micro-enterprise and other social impact programmes?

Please  log in to
watch the full video


Global Summit 2022 – Day 2

Hosted with Hand in Hand International

Gender norms restrict the lives of women and girls across the world. Drawing on new research and key learnings from micro-enterprise programmes in Kenya, Tanzania and Afghanistan, we demonstrated how practical interventions that challenge accepted attitudes can empower women to earn and control their own incomes and have their say in and outside the home.

At this hybrid interactive session we found out why tackling gender norms is worthwhile and the practical interventions needed to empower women and support women’s micro-enterprises.

Lead Discussants:

Aatif Somji, Senior Research Officer, Gender Equality and Social Inclusion, ODI

Amalia Johnsson, Director of Programmes, Hand in Hand International

Dorothea Arndt, CEO, Hand in Hand

Jane Sabuni, CEO, Hand in Hand

Elizabeth Githinji, Customer Development, Leader-Maua, Mars Wrigley