Supporting Small Shopkeepers in El Salvador

By Cecilia Zevallos, Economic Impact and Entrepreneurship Manager, SABMiller plc

Supporting Small Shopkeepers in El Salvador

One way in which economic and social progress can be advanced in Latin America is through modernising and strengthening small and micro enterprises across the region. Small and micro businesses are critical to economic growth; they play an entrepreneurial role in meeting the needs of local consumers and larger businesses, drive improvements in innovation and often play a key role within communities. More importantly they create local jobs and incomes, lift people out of poverty and give greater economic empowerment to many women.

SABMiller’s business in El Salvador, La Constancia, provides access to credit for small shopkeepers to help strengthen their businesses and increase their revenues. They are also provided with training on running their businesses in areas such as stock management and responsible consumption. The training is run in partnership with a local NGO, Fundes, and this film showcases some of the partners and beneficiaries of the programme.

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