Members of the Business Fights Poverty share their insights through a series of "how-to" videos and seminars on the themes of Business Fights Poverty Online 2020. Ben Kellard, Director of Business Strategy at the Cambridge Institute for Sustainability Leadership (CISL) looks at why is purpose important and what is driving the purpose debate?
Ben Kellard Director of Business Strategy at the Cambridge Institute for Sustainability Leadership (CISL). Ben leads CISL’s business strategy advisory work. He has a passion for shaping organisational purpose and strategies that unlock people’s desire to improve their own and others wellbeing, while sustaining the environmental systems the organisation relies upon. Doing so prepares organisations for the future. Prior to joining CISL, he spent eleven years at Forum for the Future, where he led their international strategy work.
A sustainable purpose is a meaningful, enduring reason for an organization to exist that provides solutions to global challenges, or benefits society, in a way that sustains the social and environmental systems we rely upon, explains Ben.
WHY THIS SESSION IS IMPORTANT
The aim of this session is to help business professionals understand what are the factors behind the current demand for a new and sustainable economic model, learn what business purpose should mean, and discover what companies can do to deliver on the transformative initiatives that are expected from them.
WHAT IT COVERS