This webinar, hosted by Business Call to Action and Business Fights Poverty, will discuss challenges and opportunities companies face in developing, sustaining and scaling successful inclusive business models that achieve commercial success and development outcomes by doing business with the ‘base of the economic pyramid’. Speakers include: Erik Simanis, Managing Director, Market Creation Strategies, Center for Sustainable Enterprise, Cornell University’s Johnson School of Management; Paul Polak, Founder and CEO of Windhorse International and iDE, and author of The Business Solution to Poverty; and Nitin Sharma, Senior Project Manager, BoP South Asia, BASF (tbc). The event will take place from 16:30 to 17:45 UK time.