This online forum discussion at 3.30 UK time will explore the following questions: What are some of the most innovative models that are having a real impact on the livelihoods of people at the BoP? What are the some of the key challenges facing innovators when designing products, services and business models for the rural and urban poor? How important is gender in the success or otherwise of some of the marketing and distribution models? Panelists include: Stephanie Hanson, One Acre Fund; Sampath Selvan, MKrishi; Keith Teichmann, Xylem; KC Mishra, eKutir; Alexa Roscoe, CARE International; Deborah Tien, AISE; Morgane Danielou, Farming First; Vincent Gainey, DFID.