This CEO Inspires Customers to Live Healthier
South Africa-based Discovery Insurance operates on a very different kind of model than other insurers – one that focuses customers on wellness. Founder and CEO Adrian Gore explains his “epiphany” around the time he first started the business: “The only way you can have sustainable health insurance is by making people healthier,” he realized.
The insurer’s “Vitality” program motivates customers to change harmful behaviors: Customers track essential health indicators and earn points for making progress which they can redeem for rewards. The program not only promotes wellness but also generates cost savings for Discovery.
This “shared value cycle,” as Gore calls it, has become the core of the Discovery business model: “I think the model has the ability to really change global insurance markets, but hopefully make society healthy in the process.”
In this video, Gore maps out the opportunities of the shared value model for both his business and society:
Don't miss Adrian Gore's keynote presentation at the 2015 Shared Value Leadership Summit, taking place May 12-13 in New York. Register by Friday, February 20th for the early bird discounted rate.
This video featuring Adrian Gore (pictured) is the first in the series Leading Shared Value, which will spotlight the presenters at the 2015 Shared Value Leadership Summit: Business at its Best.