free yourself. follow your purpose.

“Life is not primarily a quest for pleasure, as Freud believed, or a quest for power, as Alfred Adler taught, but a quest for meaning. The greatest task for any person is to find meaning in his or her own life.”


Victor E Frankl

“When you grow up you tend to get told that the world is the way it is and your life is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money. That's a very limited life. Life can be much broader once you discover one simple fact: Everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it… Once you learn that, you'll never be the same again.”


Steve Jobs

About purposefully

We are all looking for purpose, however we define that: social or environmental change, spending more time with family, taking time to explore nature and the world around us, creating space to improve the health, fitness and well-being of ourselves and others.

Finding purpose is only one part of the challenge.  The other is being able to put your purpose into practice.  For most, the current model of work - which collects together workers in a large office, requires them to turn up early and leave late, and save up for retirement in their mid to late 60s - is incompatible with pursuing a life of purpose.

​​​​​​​For some people, they are able to pursue their purpose within the corporate system and, in fact, by leveraging the corporate resources they have the potential to make a massive difference.  But in most cases, they do this despite the system rather than because of it.


Fortunately, a new movement is emerging - driven by people who are no longer accepting the traditional model of work, and who are instead embracing new business models, working patterns, lifestyles and technologies, to create a more balanced mix of purposeful work and a rounded life.  The rewards are huge - precious time with your children, the chance to live in a beautiful environment and the ability to find new ways to develop your mind, body and spirit.

Purposefully is designed to support these people - those who are disrupting old assumptions to live a life of purpose - and to inspire those who would like to.  It is a mix of an inspiring physical and online space, based initially in Ibiza - dreamed up and run by people who have made this leap, and who would like to support others on their journey.

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