Business Fights Poverty
Farmer Segmentation
Guide for Procurement Professionals
Farmer Segmentation: How companies can effectively target support for smallholder farmers in global supply chains.
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Smallholder farmers play a critical role in our daily lives and in our economy, but millions of them are living in poverty. This guide explains how the practice of farmer segmentation, if done well, can help businesses better tailor their interventions to support smallholder farmers in their global supply chains, leading to skills development, improved access to agricultural inputs, greater resilience, and eventually, a Living Income. Download it for an overview of the basic steps that any company would take to get started, and to find out how segmentation is already helping businesses reach their objectives while improving smallholder livelihoods.
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