In this video, Milan Samani, Partner at TIL Ventures and Founder of the Intrapreneur Lab, talks about coming up with an idea for a profitable new product or service with the potential to create value for society – as well as the business. This is the first step in the social innovation process and it is an ongoing one. The more you do, and the more you learn, the more you will refine your idea. It is not uncommon to pivot significantly or stumble upon entirely new, more powerful ideas.
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