Join the global collaboration community of 28,724 professionals from business, government and civil society working together on the world’s most pressing challenges.
In their new book “All In – The Future of Business Leadership,” David Grayson, Chris Coulter and Mark Lee argue that businesses can no longer afford to be hesitant or half-hearted about sustainability. They have to be “All In!”
In our new book “All In – The Future of Business Leadership,” Chris Coulter from GlobeScan, Mark Lee from SustainAbility and I, argue that businesses can no longer afford to be hesitant or half-hearted about sustainability. They have to be “All In!”
Going All In means having a clear Purpose, which is authentic and inspiring, explains why the business exists and how it creates value for itself and for society. It is about having a comprehensive Plan which minimises negative Social, Environmental and Economic (SEE) impacts and maximises positive SEE impacts; covers all aspects of the business and extends into the supply-chain. Going All In means having a sustainable culture which is innovative, empowering and engaging, open and transparent, and with a core sense of ethics and responsibility. All In businesses have skill and will to collaborate extensively with a range of business, Civil Society and public sector partners; and they are advocates: they speak out and speak up for social justice and sustainable development.
In this blog, I want to argue that being “All In” means that it is much more likely that a business will have an enabling environment which really encourages its employees to bring forward and to implement ideas that will create value simultaneously for the business and for society; in other words, to be social intrapreneurs. Why is this so?
Going All In for sustainability should, therefore, make it more likely that a business has an enabling environment for social intrapreneurism; and creating an enabling environment for social intrapreneurism is one aspect of going All In.
Champions of corporate sustainability and champions of employee-led corporate social innovation (social intrapreneurism), therefore, need to be more joined-up and be more explicit that they are all part of the same team!
David Grayson is an independent commentator on responsible business and corporate sustainability; and the Emeritus Professor of Corporate Responsibility at Cranfield School of Management in the UK. His latest book: All In – The Future of Business Leadership, co-authored with Chris Coulter and Mark Lee, is published by Routledge: www.AllInBook.net
Why not join one of the many open collaboration Challenges we are running to address pressing global issues? Join your peers, share your passion and add your expertise!
Our Challenges are made possible thanks to our Supporters and Partners. If you'd be interested in supporting a current or new Challenge, please get in touch.Learn more