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In their new book “All In – The Future of Business Leadership,” David Grayson, Chris Coulter and Mark Lee argue that businesses can no longer afford to be hesitant or half-hearted about sustainability. They have to be “All In!”
In our new book “All In – The Future of Business Leadership,” Chris Coulter from GlobeScan, Mark Lee from SustainAbility and I, argue that businesses can no longer afford to be hesitant or half-hearted about sustainability. They have to be “All In!”
Going All In means having a clear Purpose, which is authentic and inspiring, explains why the business exists and how it creates value for itself and for society. It is about having a comprehensive Plan which minimises negative Social, Environmental and Economic (SEE) impacts and maximises positive SEE impacts; covers all aspects of the business and extends into the supply-chain. Going All In means having a sustainable culture which is innovative, empowering and engaging, open and transparent, and with a core sense of ethics and responsibility. All In businesses have skill and will to collaborate extensively with a range of business, Civil Society and public sector partners; and they are advocates: they speak out and speak up for social justice and sustainable development.
In this blog, I want to argue that being “All In” means that it is much more likely that a business will have an enabling environment which really encourages its employees to bring forward and to implement ideas that will create value simultaneously for the business and for society; in other words, to be social intrapreneurs. Why is this so?
Going All In for sustainability should, therefore, make it more likely that a business has an enabling environment for social intrapreneurism; and creating an enabling environment for social intrapreneurism is one aspect of going All In.
Champions of corporate sustainability and champions of employee-led corporate social innovation (social intrapreneurism), therefore, need to be more joined-up and be more explicit that they are all part of the same team!
David Grayson is an independent commentator on responsible business and corporate sustainability; and the Emeritus Professor of Corporate Responsibility at Cranfield School of Management in the UK. His latest book: All In – The Future of Business Leadership, co-authored with Chris Coulter and Mark Lee, is published by Routledge: www.AllInBook.net
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