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Sasha Dichter is co-founder of the impact data-focused social enterprise 60 Decibels. During our conversation Sasha explains why, during the COVID-19 crisis, understanding the social impact this is having on people globally is vital but more difficult to do in practice.
Most impact data is collected during times of lockdown via the internet. This is massively limited. 40% of the global population is not online. 60 Decibel are experts in audio, phone surveys conducted in more than 35 countries. This means that they have access to insight from many of the currently unheard voices, often in emerging markets. What they are finding: people around the world, regardless of their location, are scared, which perhaps is unsurprising.
“What I didn’t expect” Says Sasha, “Is that the primary concern of 92% people talked with, is their or their family’s health, not economic issues. Whether this changes over time will be important to know.”
This podcast explores Sasha’s experience and expertise in social impact data.
“No one is mystified about what we need to measure.” He explains: “But people are mystified about how we can measure this.” Sasha and his founding team at 60 Decibels stepped into this gap. After a career spanning Booz Allen, IBM and GE Money before spending 12 years with patient capital investors Acumen – Sasha talks candidly about being a first time social entrepreneur and shares his advice on how to be successful….”Be wary of advice!”
• 60 Decibels: www.60decibels.com
• To stay connected with 60 Decibels, sign up for The Volume, their monthly collection of things worth reading. (Link to bit.ly/60dB-newsletter)
• For resources on transitioning to remote surveys, download the 60dB Remote Survey Toolkit (link to 60decibels.com/user/pages/03.Wor…it_March_2020.pdf)
• And to find out more about how business can support those most vulnerable during COVID-19 and to explore what rebuilding better could look like: snipbfp.org/C19_ResponseCentre
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