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Today sees the launch of the B Team - a collective of some of the world’s leading figures in business, including Sir Richard Branson and Jochen Zeitz. The B Team believes that global business is at a crossroads - with the need for a new way of doing business - motivated by people, planet and profit (read their declaration, and watch the B Team videos opposite).
The members of the B Team, announced this morning, are:
The B Team will be focusing on a series of Challenges that "accelerate us toward our vision of business motivated by people, planet and profit":
Of course, this revolution is not entirely new - members of Business Fights Poverty are the pioneers of this emerging movement - combining commercial success with positive social, economic and environmental impact. In fact, for many, employing innovative business models or partnering with established companies offers the opportunity to achieve impact at a level of scale and sustainability that traditional philanthropic and development approaches have not been able to, or ever could. Take a look at the many inspiring member examples that we are featuring across our new set of Knowledge Zones and Regional Hubs.
So for me, the B Team should be as much about harnessing the power and potential of business for social impact, and celebrating the contribution that progressive businesses are already making.
You can watch the video of the launch event live from 9.30 am here, and a recorded version afterwards.
Please share your views here.
Join the conversation Twitter, via the hashtag #planb.
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