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The world is full of big problems and big challenges where organizations of all scale and industry are trying to address through corporate giving. Modifying the approach, and treating giving with the same rigor and business process used on the commercial side will lead to big change.
The over 22,000 members of this community are here for one thing: Collaborating for Social Impact. Are we ready, willing and able to be open to how to achieve that? Honestly?
Impact, can be defined in many ways and on many levels, in short term, in long term. We can categorize in a multitude of areas. Inherently, we hope, we all want to do good, we all want to align our efforts to create greater change to solve our biggest challenges – creating a long-term positive effect on an individual or groups lives that create a better path forward for their prosperity which may support areas such as poverty, inequality, climate change.
Is your organization giving to create the biggest change and how do you define that? Over the last ten years in working for a large private sector organization, working with global partners and with international organizations I have seen great efforts fall short, and small efforts go the distance. The difference is the alignment and engagement model. Donations of any kind without people engagement to ensure accurate alignment fall short.
I have recently given a short TEDx talk describing a few scenarios of the short and long distances and when looking deeper, creating lasting impact requires three things:
A programme I find incredibly impactful, run by Microsoft, is an internal event called OneWeek. Employees from across the globe come together to form teams to build solutions for the customer or community needs that they are engaged with on a daily basis. Teams are formed, solution prototypes are built and the end results are then given to the customer or community with the advisory services on how to implement. Microsoft creates a cross geographic model for collaboration and innovation, solutions for emerging needs are designed and the end results are verified with the people that they will impact
We have problems to solve, poverty to fight, and a wealth of knowledge, expertise and desire within this community and beyond. Treat your giving with the same rigor as the rest of your business and we will see vast growth, collaboration and success.
Watch Kate Krukiel’s TEDx:
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